Pia Anderberg received her M.Sc. from the University of Uppsala (Sweden) in 1987. Pia started her professional career by performing macro economic analysis for the Swedish government and then within the financial sector.

In 1990, she joined the newly started business simulation company, BTS Group AB. During her 14 years at the BTS Group she held a number of positions with the company, such as VP Development, VP Sales, CEO BTS Nordic and Market Area Manager Europe. In 1999 she founded the subsidiary BTS Interactive, a world-wide supplier of e-learning within the BTS Group. In 2001-2002, she turned around the Nordic operations of the company.
She was also part of the team listing BTS Group on the Stockholm StockExchange, 2001.
During her years at BTS, she developed multiple projects for different industries and conducted hundreds of seminars world-wide. The main target group was top management. The area of competence is business acumen, profitability and efficiency..
Today, BTS Group is the largest supplier in the world within tailor-made business simulations and has offices in Europe, US, Australia, Asia and South Africa.

In the summer of 2004, she left her position as Market Area Manager Europe and joined Novare, part of Investor AB (Investor being the biggest investment company in Northern Europe with holdings like Ericsson, ABB, Electrolux and Saab). 2005 Pia and two partners bought 50% of Novare from Investor. Novare consists of 8 companies in the field of HR. The company has had a profitable growth of approx 300% since 2005.

Pia sold her share of Novare Human Capital in May 2010 and started up a new company together with Investor called Act Group AB. Act Group bought SamSari AB in June 2010. Focus of Act Group is to support implementation of strategy and changes in the whole company from top management to every employee using action learning, film, internet, social media and train-the trainer concepts. Act Group also works with management development for top managers on a team or individual basis.

Pia co- founded one of the biggest female networks for top managers in Sweden 2005 (2010 approx. 140 top management women has participated in the program) and the biggest mentor program in Sweden 2009 (2010, 360 people participated in the program) together with Veckans Affärer. She has been talking on the topic “How to get more women into top management positions and boards” in different parts of the world. She has been working with Business Driven Action Learning since 2004, mentored by Dr Yury Boshyk.

Board assignments

  • Act Group (2010-)
  • Kunskapsskolan (2007- ) Kunskapsskolan is one of the three biggest privately owned schools in Sweden (owned by Magnora and Investor
  • Mercuri International (2006- ). Mercuri International has businesses in approx. 40 countries and is one of the leading training companies in the world within business acumen and sales.
  • Iqube (2008-2009)

Incubator of Johan Stael von Holstein

  • Novare Human Capital and subsidiaries (2005-2010)
  • Propell AB (2007-2009)
  • SamSari AB(2005-2006)

Advisory Board
Pia Anderberg is a member of the advisory board of Worlds Childrens Prize, the biggest initiative in the world protecting and educating children in the rights of the child.


Pia Anderberg is married to Thomas and has two children. She loves all kinds of outdoor activities and works actively with the local football club for her son.

Pia Anderberg Sweden


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